OUR MISSION IS TO SUPPORT AND PROMOTE THE LIFESTYLE AND SPORT OF STAND UP PADDLING.  WE CREATE SPECIALIZED, HIGH PERFORMANCE PRODUCT WITH INNOVATIVE TECHNOLOGY AND POWERFUL GRAPHICS AT A COMPETITIVE PRICE.  WE HAVE DESIGNED BOARDS THAT EXCEL IN SURF, FLAT WATER, DOWNWINDERS AND RIVER RUNS.  PLAY HARD, PADDLE HARDER ARE WORDS WE LIVE BY.  WE BELIEVE IN A BALANCED LIFESTYLE THAT SUPPORTS AND ENCOURAGES HIGH WORK ETHIC, EXHILARATION AND PEACE OF MIND.  SO BREAK AWAY FROM THE MUNDANE AND JOIN THE REVOLUTION OF ROGUE.  SEE YOU ON THE WATER.